Development of distribution channels and B2B sales teams at points of sale

[muskanislam25]

In addition to the use of multi-channel strategies , which is becoming a key element in this area, providing information to the acquisition teams is a fundamental element. Sales teams must have information on the location of potential sales points in order to be able to work efficiently. This involves, in many cases, the integration of CRM systems, ERPs and sales work managers in the different sales channels .



At the level of information sources on potential points of sale , we find the correct design of the forms for data collection to be of relevant importance .



Regarding the location of Points of Sale , there are some peru whatsapp lead sectors where the information is very up-to-date and relatively in-depth (e.g. HOTELS), but there are other subsectors where this is not so simple (e.g. BARS) and it is necessary to approach sales projects using more elaborate information to guarantee higher levels of success, for which it is necessary to have market information management partners and solvency information management .



Information for distributed field sales teams is always richer if it has data from the field that we can visualize on maps: our situation and that of the target points; but for this type of team , it becomes basic information , and the information gathering interfaces are often maps, connected to agendas and work sheets, which are capable of controlling the work carried out in real time with references to the territory (geo-coordinates), at the moment; and with the capacity to integrate control and business information.



The capture and consultation of information should respond to solutions that:

have optimized capture forms and data views
take care of usability, especially navigation flows
Use careful design, especially in data visualization
provide information that is easy to consume and with the necessary depth at the time of interaction.