Ads Creative Studio was launched in beta last year, but is now available to all users. With the tool, advertisers can customize their creatives for different audiences, locations, languages, or contexts. Learn more about this new way to create ads on Google!
How does Ad Creative Studio work and what is it for?
If your business has more than one persona, you should try Ad Creative Studio. Using the tool, you won't need to create different campaigns or ads for each audience. You can select which element of the ad creative, such as an image, text or sound, will be changed, according to a set of rules.
Simply provide the tool with the “replacements” you would like to have and define how they can be used depending on the target audience or context, for example.
A practical application would be in the following tunisia whatsapp data scenario: your brand has produced a video for a new product and it caters to personas from different countries. How about a soundtrack for each country or region? You can adapt the musical preferences of each niche, increasing the chances of catching the user's attention. And best of all, without creating different campaigns for this!
Official announcement
According to Google itself
“Ads Creative Studio streamlines the production and customization process, helping brands and agencies reduce time and costs, as well as facilitating collaboration between media and creative teams.
Our video personalization solution in Ads Creative Studio (formerly known as Director Mix) enables brands and agencies to create multiple versions of a video for different audiences, languages, locations or contexts. By starting with a single video and defining elements like images, text and sound to be interchangeable, the tool enables brands and agencies to bring personalized video ads to their clients at scale.”
Integration with other Google advertising tools
All projects produced in Ad Creative Studio can be shared on the following platforms:
Google Ads;
Display and Video 360;
Campaign Manager 360.
You can also export images from the Ads Creative Studio asset library to the Google Ads asset library of any linked account.
Initial tests and results
Google also released the results obtained by some brands when testing the tool. Check out how Ads Creative Studio was used for each objective!
PepsiCo
PepsiCo used Ads Creative Studio because it wanted to increase associations of its sparkling water brand “bubly” with different contexts (house parties, barbecues, sports viewing, etc.). So it created different versions of a video to test which context-specific messages generated the most engagement.
The brand then discovered that “social gatherings and food pairing situations” were more popular with its audience. Instead of creating different campaigns for each type of occasion, PepsiCo used the “same ad,” with slight variations and a single tool.
General Motors South America
General Motors South America wanted to increase brand awareness for its Cruze 5 model, so they created 14 different versions of an ad with Ads Creative Studio. The result? The brand reduced costs by 30% and the campaign saw a 56% increase in Google searches for “chevrolet cruze” and a 32% reduction in cost per view compared to the industry benchmark.