Several companies have seen a sudden change in the top positions of websites that were linked to these areas, causing traffic from SEO (search engine optimization techniques) to suddenly plummet.
Marie Haynes, a Google update expert, conducted a study that showed how several websites lost almost 500,000 views after the company's updates.
On the other hand, some sites doubled physical therapist email list their visitors in just a few days. Although the study was limited to health-related sites, the variety of sites classified as YMYL is wide. Since 75% of users don't click on sites that appear on the second page of the search results , it's important to be one of the top sites.
Companies that went to the second page of the search probably saw a sharp drop in the number of users.
What points does Google consider in YMYL pages?
While it’s difficult to pinpoint the reasons why such drastic changes have happened so quickly, it’s possible to draw some conclusions by understanding the company’s principles. Check it out!
Expertise
To begin with, Google expects pages that deal with sensitive content, such as YMLYL, to be written by professionals who have knowledge and experience in the subject matter. To assess this, Google works with two concepts that help demonstrate the level of expertise of the pages: Main Content and Supplementary Content .
The main content should be broad enough to address the proposed topic (the more complex the topic, the larger the content should be). The additional content is useful for building the user experience, reaffirming the initial purposes, but without straying from them or tangentially.
Authority
Providing content and information that users find relevant is not enough, since people do not always have the knowledge to judge the information they read. Therefore, the quality of a page is also linked to the company that produced the content. If it is a product sales page, reviews can help. In other cases, the “About Us” page can be useful to identify who is technically responsible for the pages.
Credibility
Google also assesses whether the company or author has a negative reputation. If so, there is a chance that the page will lose important points in the search for the top of the search .
Are the company and authors respected and recognized in their fields? To be clear, a text that teaches people how to lose weight has more credibility when it is written by an expert, and this also applies to other YMYL topics.
How to recover positions?