Special care and attention to the conversion rate should be frequent on any website, regardless of the segment you operate in. This term is very important for business.
These are optimizations made to your website so that the customer can complete actions more easily, whether to finalize a purchase or contact a consultant.
After all, what is CRO?
Conversion Rate Optimization (CRO) is a smart way to improve performance results by taking advantage of the same traffic that a given website receives daily. This way, it is possible to guarantee many conversions without increasing the number of visits to a page.
CRO techniques can be applied to various communication paraguay whatsapp data channels, including: Landing Pages with rich materials, CTAs (Call-to-Action), blogs and shopping cart pages.
In practice, CRO works like this: imagine you have a website for your accounting firm. Each month, the page receives 2,000 visitors. However, only 20 people contact you, which results in a lead conversion rate of only 1%.
Therefore, you should not invest all your strategies just in increasing the number of visits. You need to improve the conversion of users who already access your website.
To give you an idea, a conversion could be a click on a banner, a purchase made on your E-commerce, a test order for a SaaS product and a contact to talk to your company's consultant.
Given this scenario, it is essential that you choose which type of conversion will bring the most results for your daily goals.
If your goal is to increase the number of leads, creating specific Landing Pages designed for conversion is essential for CRO strategies.
Why is CRO important?
The competition for users' attention is getting fiercer every day in the online world. Competition is just as fierce as it is offline.
Winning over users has become a battle between giants, whether through organic traffic, SEO techniques or buying traffic through paid media, such as Facebook Ads and Google Ads.
If you have a clothing store, for example, it will be difficult to reach the top positions on Google. Just analyze the most important keywords in the segment.
The term menswear has 49,500 monthly searches. The keyword childrenswear has 74,000 searches each month. Imagine getting new visitors in this market? It requires a lot of work and investment. That's why CRO has become so important in the routine of marketing professionals, since it's easier to attract visitors who are already on the page than to find new customers, to increase the business's profits.
Good CRO work helps reduce the high investment in CAC (Customer Acquisition Cost). However, one of the most common mistakes people make is believing that the number of leads, customers or any other type of conversion is enough.
Any website, regardless of its segment, will always have items to adjust on its page.
What is the impact of A/B testing on strategy?
Gone are the days when digital marketing and CRO strategies were built based on “guesswork”. If you still make decisions this way, you’d better rethink your concepts. Otherwise, you’re likely to waste time and money.
It is essential that a simple or large change is tested before being implemented. The same action may work for a certain page or segment and not be effective for your business. Inconsistency occurs because the public that accesses your pages has different opinions for each business or segment.
An interesting way to test changes is to apply A/B testing. This model divides the traffic of a page into two different versions, which are called “A” and “B”. The traffic value is similar on both pages. And the original version is A, and the other version is B.
During the campaign, you can analyze the results of each page to see which one brought the best return for your goal. However, a good marketing professional must take some precautions to achieve success in A/B testing.
The first is that you need to ensure that you only make one change to the test. If you change several elements, it will be more difficult to determine which change had the greatest impact on your performance.
It is also important to pay special attention to seasonality. Your test needs to last at least a week.
The user who visits your page on a Monday may not be the same person who visits your page on the weekend. Therefore, your test will be more reliable if it lasts longer.
Additionally, you should be aware of holidays, commemorative dates, vacations or other events that may alter the quantity and quality of your traffic.
These tips are essential for you to make more assertive decisions in line with the behavior of your target audience.
How to increase conversions on a page?
A business owner can’t just put up a website and believe that it will magically bring results. In most markets, that’s virtually impossible.
However, most people need to monitor their numbers to see what needs to be changed or improved. With that in mind, I decided to list several tips in this article so that you can learn how to improve your website's conversion rate.