In today's digital landscape, capturing and retaining the attention of your target audience is quite challenging.
One highly effective approach is the use of interactive content. According to the Content Marketing Institute (CMI), 79% of marketers surveyed said that interactivity improves retention of content.
By incorporating interactive elements into marketing strategies, brands create immersive experiences that engage audiences in innovative ways — results we’ve already seen from our marketing team at Rock Content.
We use quizzes, polls, calculators and more to connect with our target market.
In this article, I will delve deeper into how interactivity can increase engagement and generate results.
The Beat, the first and only interactive marketing newsletter
Meet The Beat, our interactive marketing newsletter built on Ion.
The first edition was released in January 2022 in luxembourg whatsapp data English, followed by Portuguese and Spanish versions a few months later.
Having a weekly newsletter that provides concise updates on content, marketing and sales is a vital part of our strategy to diversify the content we promote to our audience.
And of course, making it interactive means offering readers a unique and engaging experience unlike any other marketing newsletter out there.
From the beginning, we’ve prioritized incorporating clear moments of interaction throughout the page. Our chosen platform, Ion, has been instrumental in effortlessly including features like quizzes, reactions, animated graphics, and more.
We want readers to not only enjoy the content, but also actively participate in it. This increases engagement and gives us valuable audience insights.
Every interaction contributes to a wealth of data that helps us better understand our audience and make more informed decisions.
Webinars: Jam Sessions and Behind the Scenes of Marketing
Jam Sessions is our interview series where we bring together the world’s most prominent marketers to share their insights. Each interview covers a range of relevant marketing topics, from the latest trends in social media to the transformative role of AI in content marketing.
In addition, we have Behind the Scenes of Marketing, an exclusive webinar series that reveals the behind-the-scenes of the Rock Content marketing team. With this project, we aim to inspire marketing professionals around the world by sharing processes and techniques that drive our successes.