Natural user links generate targeted referral traffic

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By the way, you can indirectly evaluate the needs of the audience by the anchors of external links. This assessment will help you plan marketing campaigns. Total Traffic: This metric includes organic, referral, direct, bookmark, and ad traffic. To evaluate traffic, you can use Google and Yandex analytics systems, the Liveinternet.ru service and other tools. Audience Response Metrics While audience reach is a quantitative indicator, audience response is a qualitative metric.


The following indicators can be used to evaluate the response: Natural External Links. lebanon customer email list As noted above, the audience links to a site if they find it valuable. A marketing campaign can be considered successful if the site pages receive many external links. Mentions in the media and on industry sites. Users often mention companies without providing hyperlinks. Positive mentions increase the recognition and authority of a business, so they can be used as a criterion for the success of marketing campaigns.


To monitor mentions, you can use the services Fresh Web Explorer, Mention, SemanticForce. Mentions in social media. Social signals are among the most important metrics of marketing effectiveness. The number of “likes” and “shares” can be counted using the corresponding widgets on the pages. And to track mentions made without using social media buttons, use the services YouScan, BrandSpotter, JagaJam. Conversions and deals. These are key performance indicators of marketing for ecommerce sites.