Potential B2B customers, one of them can be in video format

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YouTube. It is one of the most popular search engines and with more than 2 billion active users, which provides a great opening to reach our target audience.

As with all other digital efforts , YouTube requires vp safety email list consistency. One of the most common mistakes is opening an account that is later abandoned and left with just a few pieces of content. Consistency is the key to success. This platform will also allow you to work on brand reputation, carry out content marketing strategies, share more about your company and the services or products it offers, among other things.

To achieve the above points, it is necessary to create quality content. By this we mean that your videos, apart from being attractive, must also be of quality (images, video clips, audio, effects, transitions, etc.). In addition, you should consider adding descriptions that add value to what you are sharing in the video, adding links and calls to action that allow the user to clearly understand what you want them to do as a next step. You can add your website, your social networks, landing page or an event.

In this sense, it is also an effective tool to rescue the efforts of webinars, virtual events, conferences, courses or broadcasts.