Give your brand exposure with SEM

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Search Engine Marketing (SEM) is the use of tools and strategies that promote digital content with the goal of increasing its visibility on social media and search engines. SEM is usually referred to as paid campaigns, i.e. efforts that involve a certain budget. Below we share more about SEM on certain platforms.

Ultimate Guide to B2B Digital Marketing
Google
It is possible to run SEM campaigns on vp quality email lists Google through its advertising tool: Google Ads. It offers a wide variety of campaigns and formats through which you can work on your B2B business objectives , reach your target audience and get potential customers. We share some of them with you:

Search campaign : text-based ads that appear when people search for your business's products and services on Google. This is a good option for generating sales, leads, or traffic to your website. Remember that using keywords will help search engines rank you in the top results.
Display campaign: These are visually appealing ads with images that appear on various websites and apps. This allows you to expand the reach of your campaigns to other parts of the web where your potential customers are. Additionally, with Display you can generate remarketing ads to re-engage users who have previously shown interest in your business.
Video campaign : These are video ads that are displayed on YouTube and other websites. They give you the opportunity to increase your brand awareness online, as well as drive conversions or lead users to make purchases on your website.
App campaigns : Great for promoting your app. These campaigns use insights from your app to automatically optimize ads on Search, Play, YouTube, and over 3 million other sites.