Read also Research: Is Content Uniqueness Really That Important?

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And it turns out that the aggregators take the low-frequency traffic for themselves. And each user who also found what they were looking for is a small plus for the site ranking. That is, after six months, the aggregator received 20,000 clicks per month, and the company's site - 1,500. The aggregator begins to accumulate statistics faster, the search more often substitutes it in the results for incomprehensible queries (since some users still found what they were looking for).

Additional information . Some sites in 2017 did not bother to add themselves iran consumer email list to Yandex.Catalog and Google My Business, or place a map with the company's location on their site. And directories and reference sites already display company data by dozens of parameters: by metro station or stop name; according to reviews; closest to you; by working hours; by prices; by work profile (i.


In the catalog there are, for example, pages “recycling” and “waste paper collection”, but on the company’s website there is only “waste paper collection”). It turns out that some aggregators provide the user with more detailed and accurate information than the company itself on its website. And they do it more conveniently, for example, by having an adaptive layout, fast page loading, and convenient search. And it works great - for example, you care about the environment and want to recycle glass bottles, not throw them in the trash.