Merchants must know the advantages of LINE official account! Based on the above usage of LINE users, it can be seen that operating LINE official accounts will be the best choice for merchants to invest in, and it has great market potential. In " LINE CONVERGE 2018 - LINE reveals three major trends in business communication in 2019 ", it is shown that the usage rate of official accounts has been increasing year by year (major companies are also using it). Up to 80% of users will use LINE official accounts to obtain information, including: " "You can receive promotional messages from your favorite brands as soon as possible (91%)" and "delivering messages through the merchant's official LINE account, giving you the feeling of one-to-one service (71%)" are the reasons why users like to join official accounts.
The following is a list of reasons why merchants cannot miss the official account: 1. The most attractive part of the official account is the "free application" which is more cost-effective than the free trial. It even allows merchants to start operating an official account from 0 yuan. In addition to using the basic back-end functions, some more advanced ones vietnam mobile phone number list can be used for free. API connection system (Messaging API can be opened and used without review and purchase), allowing your merchants to complete reservation services, membership systems, customer relationship management (Customer Relationship Management, CRM) systems, etc.
The official account allows each Merchants are all on an "equal" footing. Even if they all have the same free basic tools, they can be used flexibly and independently based on their capabilities, maximizing their respective benefits. ※Tips: Merchants use LINE official accounts to manage their own friends. The biggest advantage is that in addition to being able to start at 0 yuan, there is also a large space, allowing merchants to manage the number of friends without an upper limit, without having to worry about the number of friends exploding. 2. Price elasticity The message fee for the official account is "priced based on volume." When the official account operated by the merchant reaches a certain level of message usage or achieves results, as the brand management and the merchant's industry have different peak seasons, the price plan can be flexibly selected.