This situation is becoming more and more common: some market-leading companies are in strong competition, until suddenly, another unknown bet on a new technology in the services sector creates a new concept and core values for the target audience.
This is enough for others to literally join the wave of innovation that breaks the modus operandi and begins to dictate new directions for the market. These are called disruptive technologies.
Within this forecast, what could be considered the disruptive factor? The smartphone, e-commerce or virtual reality? This is an important question, because different technologies are launched on the market all the time, but only some of them can break the standards and, in fact, make a revolution.
So, do you want to know which ones you should analyze and apply in your business, considering the directions you can set for the market? Read on below!
What technologies have had the greatest impact on consumer relations?
Let's take a snapshot of the current market. There are already several innovations that reduce operating costs, increase the efficiency of infrastructure and human resources, and of course, optimize the experience of end consumers.
These contributions alone already create a universe of possibilities for new applications.
Business Intelligence (BI)
One of them is Business Intelligence . Using the company's Big Data as a basis, the solution allows for identifying trends and patterns of consumer behavior that guarantee better decision-making .
For example, a foreign language school network that notices algeria whatsapp data that its students' grade performance drops at the end of the year, or even that the number of re-enrollments in the second semester decreases, can create marketing and engagement strategies to avoid such situations.
In this case, in addition to pointing out critical demands, BI can also help identify the best solutions to offer, taking into account students' sensitivity to the strategies already used. Examples would be creating games or offering discounts to the best players in the first half.
Internet of Things (IoT)
To be clear, the Internet of Things works like a network that connects several computers , whether they are in a company or in a customer's home. This connection is then used to exchange information between the computers, and a central system is responsible for issuing automation commands from Artificial Intelligence.
Cloud storage
Cloud-based ERP service management systems ensure the mobility needed to serve customers anywhere . An accounting firm, for example, can send its professionals to a business meeting in a restaurant and they have access to the contracting company's data in their notebooks.
Access to the cloud management system guarantees the highest quality in service and data processing. In addition, the cloud offers greater security in data transmission between both parties, reduced equipment costs, decentralization of information, among other benefits.
Artificial intelligence
In Artificial Intelligence, there are programs that are used to perform certain actions based on already established criteria . This is the case of conversational chatbots that provide customer service, answering questions and small requests.
In the case of Artificial Intelligence, several developments have already been carried out since its conception. Some innovations in this sense are developed to learn from their interactions and executions, while others base their actions solely on what was recorded as variables in their database.
What improvements is technology driving in the service sector?
The improvements brought about by this type of solution affect the business infrastructure, its processes and, of course, the quality of the services provided to customers.
Optimizing customer service and support.
More agile services that anticipate customer needs and offer memorable experiences . These are some of the improvements that new technologies promote in business relationships.