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The client receives a certain number of points, bonuses for specific actions (subscription, purchase, review). The number of actions or the amount of the purchase also determines the amount of preferences that can be exchanged for goods or services. Such a system operates in many FMCG retail chains, in airlines in the form of miles, at gas stations.

The goal of the program is to motivate customers to spend more regularly and increase brand loyalty. Disadvantages: Often such programs have limitations, since points (bonuses) can only be used to thailand telegram number database pay for a certain percentage of a purchase. Examples of brands: Aeroflot, Vkusomania, Dodo Pizza, Lukoil, Perekrestok, Pyaterochka, Russian Railways.

For example, Aeroflot accrues miles for flights, purchases using joint bank cards, and purchases of goods and services from program partners. Miles can be used to purchase tickets, upgrade the class of service, purchase goods and services from program partners, and make transfers to charitable foundations. They use a multi-level status system: silver, gold, platinum.