Depending on how it is managed, it can be expected to generate empathy with users like earned media and achieve PR effects like paid media . The difference between official websites and owned media The difference between an official website and owned media is the content of the information. A company's official website is viewed by various stakeholders such as shareholders, business partners, and customers, and contains information about the company's philosophy and business operations, investor relations information, recruitment information, etc.
Therefore, it is a site that is primarily visited by people philippines telegram data who know the company's name . On the other hand, owned media allows you to narrow down your target audience according to your purpose, and you have more freedom in the content you post. The content varies depending on the purpose, so it's difficult to generalize, but it's often the case that you post information that is useful to users, letting them know about the appeal of your company's products and services .
Another feature is that you can create content that targets organic search traffic, so even if people don't know your company's name, they're likely to be interested in the content and visit your site . <Contents of official website and owned media> Content of official website and owned media It is also common for companies to post information about their products and services on both their official websites and owned media. However, it would be a good idea to separate the two by posting basic information about your products and services on your official website, and providing in-depth information about their appeal, such as specific examples of how they are used, on your owned media.