If you promise one thing, and the user sees something else

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WE WILL PROMOTE YOUR BUSINESS Read more How to deal with rejections: main problems and solutions To understand the reason for a large number of site failures, you need to analyze search queries and entry pages, study user behavior on pages using Webvisor, and pay attention to the functionality and design of the site. The bounce rate cannot be brought closer to zero. The site will always be found from time to time by "strange" queries, accidentally opened or closed pages, etc.


But ideally, the fewer bounces, the better. Let's look at the main reasons vietnam email list why visitors leave the site and possible ways to solve such problems: Reason for refusal Description Solution to the problem Irrelevant ad Mistakes in creating ads are a common reason for refusals. The page must correspond to what is stated in the advertisement. , this will not only increase the number of refusals, but also hit the budget.


I have previously written about how to track traffic using UTM tags . This tool allows you to get detailed statistics for each ad/banner/post, including bounce statistics. This way, you can filter out irrelevant ads, increasing conversion. Irrelevant search queries can also be attributed to this point. When promoting a page for certain keywords, make sure that it actually corresponds to them. The site takes a long time to load Modern technologies allow loading websites as quickly as possible, but here's the problem - users have become less patient.