It is necessary to determine the time in which goals must be met , the qualified leads passed on to the sales department, as well as the maximum period in which new contacts must be made with potential customers.
This will ensure the success of marketing and sales actions, after all, frequent contact with potential customers is very important and keeps the relationship alive.
Determine what the sales service will be like
The deadline for contacting the lead and the regularity insurance leads for seniors with which sales actions must be carried out must also be included in the SLA, as will the following approaches.
This standardization, when included in the SLA, reduces the incidence of failures in the commercial process and, as already mentioned, allows the company to identify bottlenecks or failures that must be corrected.
How to use SLA metrics in business decision making?
Metrics allow the company to operate in the DataDriven culture, that is, to base its decision-making on data about the performance of its business brought by the Business Intelligence (BI) systems and sector .
As the Service Level Agreement quantifies marketing and sales performance at each stage, it allows the company to change its strategies quickly and punctually, minimizing negative impacts and optimizing its results.
In short, the SLA (Service Level Agreement) is an essential tool for aligning and optimizing the performance of the marketing and sales sectors, but it is also a solution that can be used for the business to interact with its partners, such as Hubify .
Want to know how this partnership can help your business grow? Contact Hubify and learn how effective digital marketing can optimize your results.