Lead generation refers to users who have completed a specific goal , such as subscribing to a newsletter or making a purchase. In this case, these are all those who converted after coming from the organic channel.
The biggest advantage of generating this type of lead is the ROI , since qualified leads are arriving without the need to invest in paid media.
Additionally, you can also set up goal funnels to see where people drop off in the process, and make improvements to your website .
An increase in leads not only means that you’re high school senior mailing list attracting more visitors to your website, but also that they’re completing the desired action in increasing numbers.
This is an essential KPI because it is closely related to the main objective of the business, which is to increase the customer base and sales.
To improve the results of this metric, focus on conversion rate optimization (CRO) and user experience (UX) , with the following questions:
Is your website easy to navigate?
Are the CTAs clear?
Is the content credible and persuasive?
Can the user move through the conversion funnel with ease?
5. Bounce rate
Bounce rate represents the percentage of sessions where a user loaded a page and then immediately left without taking any action. It is calculated by dividing single-page sessions by all sessions.
It is an important content and SEO metric, as it shows whether or not users are finding what they need on your website, and whether the information and design of the pages are well defined.
Check out the ideal bounce rates for each type of website below:
retail – 20 to 40%
simple landing pages – 70 to 90%
portals – 10 to 30%
service/FAQ sites – 10 to 30%
sale of services – 30 to 50%
content sites – 40 to 60%
blogs – 70 to 98%
It is important to remember that, although it may favor the ranking of pages, the bounce rate is not one of the ranking factors considered by Google.