Look at the story about itself of the store "Svyaznoy" . There is indeed information about the company. But it answers the question of a harmful client. 9. Incorrect description in the "Return of goods" section In the "Return of goods" section, the visitor is not looking for a boring description of the legal aspects of returning goods, but for clear instructions. When an online store publishes a long text with references to legislation on the relevant page, it seems that it wants to confuse the client and dissuade him from returning the product.
A frightening "brick" of text hangs on the "Guarantee" page of the "Citylink sweden email list " store: The Exist store directly refers users to the law. Or does it? The Komus store has published detailed information. It discourages anyone from trying to return the product. By the way, I couldn't find a section on product returns on the Eldorado website. Maybe it's there. But after eight clicks I got tired of looking for it.
Fixing the error You don't have to look far for examples. Yulmart , Ozon , M.Video , Lamoda , Wildberries and Svyaznoy have chosen the right tactics. On the "Return" page, these companies write what the user wants to know. An example is in the illustration. WE WILL PROMOTE YOUR BUSINESS Read more Usability and design errors There are no ideal sites from the user experience point of view.
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