It is reasonable to analyze that his demand for scalp care is very high. So Yeren remarketed the relevant product portfolio and promoted it to customers, thereby increasing the unit price per customer in a disguised manner, achieving a 2249% return rate. But this is not enough. For customers with particularly high needs, we should take the initiative to care for them again after consumption to enhance the consumption experience and create subsequent remarketing opportunities. In the process of coaching the beauty industry for many years, Zhan Zhiyang is deeply aware of the challenges of the beauty industry. "It is important to have customers, but retaining customers is more important! Do you want to do a once-in-a-lifetime business or a once-in-a-lifetime business?. After coming once, you will never change your mind again, which highlights the importance of the membership economy.
For example, Hong Kong jewelry brand Chow Tai Fook usually finds it difficult to sell high-priced products online, and consumers are used to believing in what they see. Chow Tai Fook cleverly used a method to slovenia mobile phone number list send free cleaning messages to customers who had purchased jewelry during the Chinese New Year. When the customers arrived at the store, they also bought jewelry in response to the demand for gifts during the Chinese New Year. Chow Tai Fook made good use of its 2 million private domain member traffic and successfully increased its performance by 30%. "This is to sell a product once (once in a lifetime). By providing small benefits in the private domain, it is transformed into selling continuous services, from online Drain traffic and repurchase offline.
There is a saying that goes like this: Under the stars, you only stare at the mud under your feet. "To put it bluntly, it's like standing on a gold mine picking up garbage." Zhan Zhiyang would like to remind all beauty shop owners not to forget that they have a lot of money on their hands. Member information depends on whether the operator can collect and use it. As long as it is used properly, gold can be mined from member information. LINE Official Account Medical Industry Gathering (Part 2) - Industry experts share: How does a clinic build a digital brand? Use LINE to optimize the patient journey experience and embody your clinic’s brand image!