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The finalists of each candidacy will be announced next Monday, September 25 at 12:00 p.m. through a live broadcast on our Twitch and YouTube channels.

And finally, the grand gala will be held on October 6th from 12:00 in the auditorium of the Meeting Place in the Castellana 81 building in Madrid ...

Telefónica offered its users the possibility of maintaining similar rates to those they already had with Tuenti, and even improving them , if they decided to transfer their accounts to O2. This transfer was completely free, the only thing a customer had to do was change their SIM card and follow a ...

The “Shop” section appears between the “For You” and “Following” sections , where an endless list of recommended products is presented. This new tab allows users to search for products, discover items through recommendations, browse by category, and manage orders.

In addition, shopping is also ...

Analytical Tools: Data analysis is essential to understanding the performance of social media strategies. Platforms such as Google Analytics and social media analytics tools themselves provide valuable insights into audience engagement, reach, and conversions.
Graphic design software: Quality images ...

The Digital 1to1 Winter event goes beyond mere networking, offering a range of presentations that delve into the most relevant topics in the digital sector:


The first will be a presentation entitled “GPT Chat Uses for eCommerce” to explore how GPT Chat technologies are revolutionizing the customer ...

Not all companies use more filters to define their target customers , but we really recommend going further and getting to know your target better . Other key questions you could ask yourself are : Where do your website visitors come from ? From a direct search or from a banner? From where do they ...

Judit Escudero , Marketing Manager Iberia at Channable
Participants at the M4C Sessions Breakfast with Channable
1. Between uncertainty and the certainty of increased results
During this session, some of the professionals felt a certain uncertainty as to what will happen this season, taking into ...

If our eCommerce has a mobile app, it is time to use push notifications for this purpose.


Ideal for sending short, personal messages with specific offers, usually with very short expiration dates, such as flash offers.


Although remarketing is not a specific lead nurturing strategy, it can be ...

At this stage, as we already know, the customer is about to decide on the option that best suits their expectations. A quick and easy purchasing process is essential to avoid customer frustration.

This is the key moment, where the brand must ensure that the customer feels complete confidence in ...

By Astrid Ruiz
Marketing4eCommerce Editor
GGoogle is indexing the conversations that users have with its chatbot Bard on the answer pages . But not only that, it is also indexing the conversations of its competitors' chatbots.


A bug that makes multiple conversations visible in Bard
We know that ...