Types of viral marketing

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There are several types of viral marketing . These focus on different strategies to reach the target audience.

These strategies can work together to increase the virality of an advertising campaign. They can also be used individually depending on the company's objectives.

In this context, some of the best-known types of viral marketing are:

Incentivized Viral Marketing
This type of marketing involves engineering directors email list giving incentives to users who spread an advertising message.

Incentives can be monetary rewards, discounts, redeemable points or special promotions. The idea is that users, by receiving something in return, feel motivated to share the advertising content with their network of contacts.

Marketing of the rumor
Viral marketing strategies
It is based on the dissemination of rumors or eye-catching news , regardless of whether they are true or false. The objective is to generate interest and create a buzz about the brand or product. Although it can also lead to negative consequences if it arouses users' distrust.

Share it / Pass it
This technique is based on the viralization of a message that encourages the user to share it without asking for anything in return.

This is content that is striking, emotional, or that invokes solidarity or humor. It is effective because the message is transmitted organically. In addition, a connection is created with users.