What it is, how it works and how to use it on social media

[muskanhossain]

Hashtag is a very common element for those who use Social Networks and are familiar with them.

But this can be a somewhat complicated subject for those who are just starting out in this area.

However, it is essential to not only know the role of hashtags on social networks, but also the correct way to use them.

See in this article how hashtags work and also how to use them to be successful on your social networks.

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Understand what Hashtags are and how they came about
Hashtags are words that are accompanied by the pound symbol and through which content is grouped, according to the subject or keyword.

In other words, hashtags are ways of centralizing and filtering content according to the topics they cover.

They are therefore a strong aid in reaching the desired audience according to the published content.

Since through them, it is possible to find all the content that used it in their descriptions.

However, you need to be very careful and plan when using hashtags because, if used incorrectly, instead of helping, they will hinder your content.

The use of hashtags began on the social network Twitter in 2009, and later became what we know as Trending Topics.

In free translation, this Trending Topic brings together the hashtags or subjects that are being talked about most on the network.

Seeing the power that hashtags have taken on Twitter, other networks such as Facebook and Instagram have also started using the technique.

How do Hashtags work?
Hashtags, as mentioned, are words preceded by the czech republic whatsapp lead symbol and which become hyperlinks using the indicated word.

These words become the heads of the content, and every time someone else uses the same hashtag, the content will be centralized in one place.

In other words, when clicking on the hashtag, the user will be redirected to all the publications that used it.

This technique makes it possible, among other things:

Reach a Specific Audience, as it goes directly to their interests;
Greater possibility of making content go viral;
Contextualize your content, and thus optimize organic positioning.
But you need to be very careful, as adding hashtags to your content without any planning or organization can backfire.

How to Use Hashtags?
In general, the main objective of all social networks that use hashtags is to centralize any and all content on a given subject.

However, each of them has particularities in the use of this tool, and it is necessary to be aware of this.

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Facebook
On Facebook, the power of hashtags is very weak, but their use can also bring results.

It is recommended to use few hashtags and that they make sense with the published content.

Additionally, posts must be “public” for them to appear on the hashtag page.

Instagram
First of all, the profile needs to be public for the hashtags to work as expected.

Another point: don't go around using a bunch of hashtags just because 33 are accepted in the post caption.

By doing this you can confuse the platform's algorithm, which will not know where to place your content.

The most recommended option is to use a maximum of five hashtags that are related to each other.

Additionally, Instagram allows users to follow a hashtag, allowing their content to be presented to more people.

Twitter
As hashtags are used on Twitter to form Trending Topics, it is best to use one or two hashtags.

This is also because it is a network where there are few characters and if you fill the text with hashtags you won't have much space for the message.

Twitter's viral capacity is still the greatest of all existing social networks, and it can be a great asset for your company.


Tips for using Hashtags
In addition to understanding how hashtags work on each platform, you also need to pay attention to general factors about them.

First, make sure the hashtag you intend to use makes sense with your content and your business.

If your company sells women's clothing, it won't make sense to use the hashtag mensbeauty, for example.

One thing that doesn't work is taking a sentence and turning each word into a hashtag.

Research the relevance of the hashtag before using it. Go to the social network's search box, type and check the number of posts under it.

Create an official hashtag for your company or solution, so that when people search for it, they can find everything about it.

Be careful how you spell the word in the hashtag to make sure you are using it correctly.

Finally, be creative and authentic. This is what captures the audience’s attention and brings good results to your company.

Define hashtags correctly, but don't forget about managing your business
Finally, now that you know how to generate the right hashtags for your business's social networks, it's time to focus on the other investments your company needs.

Classifying your relevant content, focusing on the interests of your target audience, will increase your attraction and transform them into customers , thus boosting the sales of your product/service.

However, expanding your field of activity and, consequently, increasing your sales by increasing the exposure of your business can generate unexpected costs, which deserve special attention.

This whole new situation may make you think for a moment: how much is allocated within your business, in terms of investment in qualified labor, to control your inventory, produce reports and organize your operational flows?

If the answer leaves you thinking for a moment, then it’s time to invest in a good Management System .

One of the main advantages that a good management system can bring to your business is cost reduction.