SEO: Winning on the Internet
Posted: Mon Jan 20, 2025 5:23 am
However, being on the Internet is not enough to ensure that your website or blog gets a place on the first page of Google. It is necessary to follow specific techniques to ensure a comfortable positioning and increase organic (i.e. non-paid) reach.
SEO (Search Engine Optimization) is a set of techniques that aim to make a website more visible in search engines. It aims to increase the likelihood of it appearing on the first pages of Google (among other search portals).
Social Networks add value to your website
When ranking your website in search engines, search engines give a lot of weight to official social media pages.
Don't put off managing your company's social media. Know that costa rica whatsapp data its success will have a big influence on your website's SEO.
Bet on a design that adapts to all devices
Online searches conducted via smartphone are becoming increasingly common. A study by the Smart Insights platform supports this fact, stating that 80% of online users actively use their smartphone.
Therefore, mobile-oriented SEO techniques are increasingly relevant.
Google emphasizes the importance of adaptability to these media, penalizing websites that display errors in their mobile versions. Not having a responsive website template (adaptable to mobile devices such as smartphones and tablets) can even lead to your page disappearing from search engines.
Please note that Google's measures are well-founded. According to a study by MicKinsey & Company, 60% of smartphone users will not return to a website if they have difficulty viewing it on their device.
Apply yourself to image and video optimization
Videos are the most searched content on the Internet, as are images. Both play an important role in page ranking in search engines.
It is crucial that you keep all your videos optimized so that they can be easily found. Pay special attention to the objectivity and clarity of the titles and associated descriptions.
Features such as image size and resolution, as well as the use of appropriate keywords, are fundamental in the positioning of your video.
It is worth mentioning that, in relation to videos, the most widely used search engine is YouTube. In summary, we have listed some aspects to take into account for a good positioning on this portal:
Title tag (clickable title that appears in search results)
Keywords and Tags (use portals like keywordtool.io/youtube to find out which terms are most searched for)
Video duration
Number of subscribers after watching the video
Comments
Number of “likes” and “dislikes”
Beware of voice searches
The increasing use of applications such as Siri (from Apple), Cortana (from Microsoft) or OK Google (from Google) has resulted in the popularization of voice searches. In this search format, verbal questions are asked to the device, instead of searching for individual words.
SEO (Search Engine Optimization) is a set of techniques that aim to make a website more visible in search engines. It aims to increase the likelihood of it appearing on the first pages of Google (among other search portals).
Social Networks add value to your website
When ranking your website in search engines, search engines give a lot of weight to official social media pages.
Don't put off managing your company's social media. Know that costa rica whatsapp data its success will have a big influence on your website's SEO.
Bet on a design that adapts to all devices
Online searches conducted via smartphone are becoming increasingly common. A study by the Smart Insights platform supports this fact, stating that 80% of online users actively use their smartphone.
Therefore, mobile-oriented SEO techniques are increasingly relevant.
Google emphasizes the importance of adaptability to these media, penalizing websites that display errors in their mobile versions. Not having a responsive website template (adaptable to mobile devices such as smartphones and tablets) can even lead to your page disappearing from search engines.
Please note that Google's measures are well-founded. According to a study by MicKinsey & Company, 60% of smartphone users will not return to a website if they have difficulty viewing it on their device.
Apply yourself to image and video optimization
Videos are the most searched content on the Internet, as are images. Both play an important role in page ranking in search engines.
It is crucial that you keep all your videos optimized so that they can be easily found. Pay special attention to the objectivity and clarity of the titles and associated descriptions.
Features such as image size and resolution, as well as the use of appropriate keywords, are fundamental in the positioning of your video.
It is worth mentioning that, in relation to videos, the most widely used search engine is YouTube. In summary, we have listed some aspects to take into account for a good positioning on this portal:
Title tag (clickable title that appears in search results)
Keywords and Tags (use portals like keywordtool.io/youtube to find out which terms are most searched for)
Video duration
Number of subscribers after watching the video
Comments
Number of “likes” and “dislikes”
Beware of voice searches
The increasing use of applications such as Siri (from Apple), Cortana (from Microsoft) or OK Google (from Google) has resulted in the popularization of voice searches. In this search format, verbal questions are asked to the device, instead of searching for individual words.