Customer retention rate Analysis of Results
Posted: Mon Jan 20, 2025 4:39 am
This metric indicates how many customers return to make more purchases. A high retention rate suggests that customers are satisfied and loyal to your brand .
6. Shopping cart abandonment rate
Cart abandonment refers to visitors who add chief vp sales marketing officers email list products to their cart but do not complete the purchase. It is crucial to understand why customers abandon their carts so that you can make adjustments to optimize the checkout process and reduce this rate.
7. Total revenue and growth
Tracking total revenue and growth month-over-month or year-over-year provides a clear view of the financial health of your business . Comparing this revenue to costs and expenses will also help you assess the profitability of your store.
8. Net Promoter Score (NPS)
NPS measures customers' willingness to recommend your store to others . A high NPS is associated with greater customer loyalty and can predict future sales growth.
To analyze these results, you can use tools like Google Analytics for web traffic and conversions, CRM for customer retention, and email marketing platforms for campaign tracking.
Integrating data from all these sources allows you to gain a holistic view of your online store’s performance, helping you identify areas for improvement and opportunities for growth.
At DestaKa Marketing we specialise in ecommerce – online stores and we have been helping dozens of companies sell more through their websites since 2015.
6. Shopping cart abandonment rate
Cart abandonment refers to visitors who add chief vp sales marketing officers email list products to their cart but do not complete the purchase. It is crucial to understand why customers abandon their carts so that you can make adjustments to optimize the checkout process and reduce this rate.
7. Total revenue and growth
Tracking total revenue and growth month-over-month or year-over-year provides a clear view of the financial health of your business . Comparing this revenue to costs and expenses will also help you assess the profitability of your store.
8. Net Promoter Score (NPS)
NPS measures customers' willingness to recommend your store to others . A high NPS is associated with greater customer loyalty and can predict future sales growth.
To analyze these results, you can use tools like Google Analytics for web traffic and conversions, CRM for customer retention, and email marketing platforms for campaign tracking.
Integrating data from all these sources allows you to gain a holistic view of your online store’s performance, helping you identify areas for improvement and opportunities for growth.
At DestaKa Marketing we specialise in ecommerce – online stores and we have been helping dozens of companies sell more through their websites since 2015.