The initial steps have already been achieved
Posted: Mon Jan 20, 2025 4:28 am
First actions namely the registration and subsequent welcome of the subscriber. It is likely that after this the user will proceed to browse your website. Therefore, it is essential that you analyze any data that he has provided, such as his preferences or needs. Through behavioral analysis, you can send a series of personalized emails with recommendations , products, offers and related information. The more you know your customers and their tastes, the more effective and targeted your campaign will be. 3.- Purchase confirmation Purchase confirmation email If you've gotten the customer to take action through your email sequence , you need to take the next step. You need to send them a purchase confirmation email and tell them what the next steps in the process will be. This is about tracking the order, date or place where it will be collected.
It is essential that you send all this information forex email list instantly. Also, take advantage of this email to thank them for their purchase. Once the order has been shipped and received, you can send a survey so the customer can validate the quality of the purchasing service. 4.- Customer loyalty It's not just about making a purchase, you don't want a one-time buyer, but rather a customer who is loyal to your brand. And the trigger in email marketing will be your great ally in this process, since its purpose is to convert one-time customers into loyal ones. The idea is that these consumers will buy your products or services again. In this case, what you should do is send them an email with news about complementary products. This should happen a few weeks after the first purchase. You can also offer them articles with tips about said products, promotions, and even discounts.
It is essential that you send all this information forex email list instantly. Also, take advantage of this email to thank them for their purchase. Once the order has been shipped and received, you can send a survey so the customer can validate the quality of the purchasing service. 4.- Customer loyalty It's not just about making a purchase, you don't want a one-time buyer, but rather a customer who is loyal to your brand. And the trigger in email marketing will be your great ally in this process, since its purpose is to convert one-time customers into loyal ones. The idea is that these consumers will buy your products or services again. In this case, what you should do is send them an email with news about complementary products. This should happen a few weeks after the first purchase. You can also offer them articles with tips about said products, promotions, and even discounts.