What are the marketing trends and how to prepare?
Posted: Mon Jan 20, 2025 4:07 am
Are you planning to take the next step in your career this year? If your answer was yes, it is essential to stay up to date with the trends in your field.
However, in addition to knowing where the market is heading, it is also necessary to understand what needs to be done to keep up with the evolution of the area and differentiate yourself in the profession.
Professionals who want to put strategic marketing planning into south korea whatsapp data practice and implement actions that bring effective results to the company must seek ways to improve their skills.
So, check out the main marketing trends and the courses that will help you progress professionally.
Trends for the marketing area
Big Data
Finding out what people want, what their needs are and how they buy is a way to drive more assertive and targeted sales and, consequently, earn more.
To obtain this information, the marketing professional must mine data about the profile of their target audience, the market and the competition. And this is where Big Data has become an increasingly necessary marketing tool .
Nowadays, to do any communication work that generates the expected effect, such as increasing sales or preventing a reduction in growth, it is necessary to monitor what is happening and analyze the data to make decisions.
By analyzing the information collected, it is possible to obtain insights, for example, about which content is most effective at each stage of a sales cycle, analyze the performance of a campaign, check shopper preferences, measure items with more or less demand and, thus, define action plans for each situation.
Big Data has the power to reveal patterns through a more specific study of target audiences and the market, which gives companies great competitive advantages.
In this sense, data surpasses the intuition of marketing professionals and allows the application of techniques to extract value from events, such as establishing correlations and performing predictive or diagnostic analyses of scenarios.
Because of this, it will continue to be an important trend for the marketing area this year. According to a survey conducted with market intelligence executives by KPMG, 99% of respondents believe that Big Data is important for decision-making.
However, in addition to knowing where the market is heading, it is also necessary to understand what needs to be done to keep up with the evolution of the area and differentiate yourself in the profession.
Professionals who want to put strategic marketing planning into south korea whatsapp data practice and implement actions that bring effective results to the company must seek ways to improve their skills.
So, check out the main marketing trends and the courses that will help you progress professionally.
Trends for the marketing area
Big Data
Finding out what people want, what their needs are and how they buy is a way to drive more assertive and targeted sales and, consequently, earn more.
To obtain this information, the marketing professional must mine data about the profile of their target audience, the market and the competition. And this is where Big Data has become an increasingly necessary marketing tool .
Nowadays, to do any communication work that generates the expected effect, such as increasing sales or preventing a reduction in growth, it is necessary to monitor what is happening and analyze the data to make decisions.
By analyzing the information collected, it is possible to obtain insights, for example, about which content is most effective at each stage of a sales cycle, analyze the performance of a campaign, check shopper preferences, measure items with more or less demand and, thus, define action plans for each situation.
Big Data has the power to reveal patterns through a more specific study of target audiences and the market, which gives companies great competitive advantages.
In this sense, data surpasses the intuition of marketing professionals and allows the application of techniques to extract value from events, such as establishing correlations and performing predictive or diagnostic analyses of scenarios.
Because of this, it will continue to be an important trend for the marketing area this year. According to a survey conducted with market intelligence executives by KPMG, 99% of respondents believe that Big Data is important for decision-making.