Using linkedin articles for thought leadership
Posted: Sun Jan 19, 2025 10:39 am
Our last linkedin campaign had decent results, but in our analysis, we noticed that many of the companies that responded to our ads were not relevant to us.Nicole’s team then chose to create a new campaign with the same criteria, but added the technologyfilter using cognism data. This way, only companies that use salesforce, hubspot, or pipedrive, and are therefore more relevant to our product due to their integration with our software, received the ad.
"The results were clear. The engagement rate overseas chinese in australia data was twice as high for this target group. What is decisive is that these prospects continue their purchasing journey on our site.So they don't just click on our ads, but actually want to find out more about our platform and contact us." ex : setting up effective nurturing sequences nurturing prospects throughout their buying journey is an effective marketing activity when done well.
To be able to best personalize nurturing emails, it is necessary to have accurate data on target customers, because: to reach the prospect at the right time, with the right message and relevant information, it is essential to know where they are in their purchasing journey. The way you address the person is also crucial. Personalization plays an important role in getting noticed in the recipients' inbox. Customer data such as industry, company size, technology used, etc.
"The results were clear. The engagement rate overseas chinese in australia data was twice as high for this target group. What is decisive is that these prospects continue their purchasing journey on our site.So they don't just click on our ads, but actually want to find out more about our platform and contact us." ex : setting up effective nurturing sequences nurturing prospects throughout their buying journey is an effective marketing activity when done well.
To be able to best personalize nurturing emails, it is necessary to have accurate data on target customers, because: to reach the prospect at the right time, with the right message and relevant information, it is essential to know where they are in their purchasing journey. The way you address the person is also crucial. Personalization plays an important role in getting noticed in the recipients' inbox. Customer data such as industry, company size, technology used, etc.