If you haven't worked with this format before

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read the detailed guide on implementing AMP on your site . We share insider information and reveal the inner workings of complex website promotion : We explain which indicators are suitable as key ones, which ones cannot be used and why. Spoiler: there are only two options, and you need to choose one.


We talk about the specifics of setting up KPIs and analyze the real schemes of our greece email list agency (with examples of fixes and formulas for calculating a variable rate). We lay out the truth about the profitability of integrated Internet marketing. The article will definitely be of interest to other agencies, but will be more useful to business representatives: our current and future clients. Which KPIs are suitable and which are not, and why Complex promotion of business on the Internet can be assessed by a dozen metrics.


However, only two indicators are suitable as KPIs for a digital agency. We set (and fix in the contract) goals for traffic or leads: Increasing targeted traffic to a website is a prerequisite for attracting new visitors, increasing conversions and company recognition. Increasing the quantity and quality of leads is the basis for sales, revenue, and business profits from online channels. We do not use other indicators: Likes, comments, subscribers, views, CTR, CPC and similar metrics are needed only for reporting by internal agency specialists.