The role of storytelling in brand building

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What services use cognism? We all use the platform because it is crucial to our business to book meetings on behalf of our clients. We couldn’t do it without cognism’s premium b2b business insights . In terms of workflow, the team generates the data in the cognism platform and syncs the leads into salesforce. Those leads are then passed to the connectandsell platform for the team to call. All of those calls are recorded in refract, a conversational intelligence platform that allows us to coach sdrs.

The company recently hired a marketing engineer data manager, who told us more about how they plan to use cognism. I write the content and they send the email sequences on behalf of our clients and for salesdriivn. They also work with our csm to segment the target market for each client and get the appropriate data from cognism. This data will then be passed to the sdrs to set up meetings.Which features were most useful to you? Definitely, event triggers.

Having our reps know that a company has recently received funding or is actively recruiting makes our leads much more qualified. It gives us a lot more ammunition when we launch into a sales pitch. The results how many meetings per month did you organize for clients? Our team of ten people holds approximately meetings per month across all ten client accounts. On average, that’s ten meetings per month per rep! What performance have you achieved with cognism? "We have made € , in one year using cognism data.