Types of Social Proof
Posted: Sun Jan 19, 2025 9:42 am
A striking example of social proof is marketplaces where a person first reads reviews and then decides whether to buy a product or not. Let's consider classic men's shoes from different sellers, but usa telegram database with the same rating of 4.6 stars.
In the first case, the shoes are more expensive than in the second. At the same time, the "expensive" option has six times more reviews. Despite the higher price, why is a potential buyer more likely to be interested in the first option? He will make a decision based on what is written in the reviews. If he is satisfied with the comments and photos (and this is the opinion of the majority), he will most likely buy the more expensive option.
Robert Cialdini wrote about six principles, but marketers have identified about ten tools to work with that help sell.
Ratings
These can be product ratings in the B2B and B2C segments. Most often, this method of social proof can be seen on marketplaces. These can also be generally recognized ratings (competitions) that are organized by media publications or projects. For example, "Runet Rating" is an analytical project that has been publishing ratings of digital agencies from various fields since 2009.
In the first case, the shoes are more expensive than in the second. At the same time, the "expensive" option has six times more reviews. Despite the higher price, why is a potential buyer more likely to be interested in the first option? He will make a decision based on what is written in the reviews. If he is satisfied with the comments and photos (and this is the opinion of the majority), he will most likely buy the more expensive option.
Robert Cialdini wrote about six principles, but marketers have identified about ten tools to work with that help sell.
Ratings
These can be product ratings in the B2B and B2C segments. Most often, this method of social proof can be seen on marketplaces. These can also be generally recognized ratings (competitions) that are organized by media publications or projects. For example, "Runet Rating" is an analytical project that has been publishing ratings of digital agencies from various fields since 2009.