You can choose your devices by going to the “Devices” section in your Google Ads settings. In the new Google Ads redesign, you can make these changes in the Page menu.
Additionally, for brands looking to target cord-cutters (those who no longer watch subscription TV), Google has created a light TV watcher segment in Google Ads so advertisers on the platform can reach those who consume most of their video content online, who are otherwise difficult to reach with traditional media.
Not all brands can afford to pay big bucks for traditional TV advertising. Not list of austria consumer email only that, but with TV viewership declining, it wouldn’t make sense to spend that much money either. However, when it comes to the bottom line, the results of a BigPubli experiment suggest that the costs for a new Google TV ad are within reach even for advertisers with limited budgets.
For the week that BigPubli ran a spot, the content reached 309 views on TV screens and the total cost for those views was €3.77, meaning the cost could be as low as €0.01 per view. While it may sound too good to be true, this experiment proved it.