buyer persona analysis
Posted: Sun Jan 19, 2025 6:19 am
Buyer Persona analysis must always be the starting point for any creative action. Without this information, it is much more difficult to create experiences that truly connect with the consumer. If what we are looking for is emotion, we must know what moves it.
Once we have this information, creativity and branding come into play. Beyond list of aruba consumer email the price or product features, the consumer approaches the brand for other reasons. The tone of voice or the type of messages we send through the different touchpoints with the customer become increasingly important, a branding job that goes beyond, in fact, the logo or visual aspects. These aspects will also be crucial when we find ourselves interacting with the user through, for example, virtual assistants, with which we will only have the tone and messages to assert our brand and create a different experience.
Branding: the key ingredient
At the same time, it is important to create a common experience for the entire brand. That is, that there is a homogeneous and coherent interaction in all touchpoints with the consumer. Nowadays, thanks to CRM we are able to accompany the customer before, during and after the purchase. Working on each of these moments, in a specific way, will help to generate a bond with the consumer and to retain them as a customer.
Once we have this information, creativity and branding come into play. Beyond list of aruba consumer email the price or product features, the consumer approaches the brand for other reasons. The tone of voice or the type of messages we send through the different touchpoints with the customer become increasingly important, a branding job that goes beyond, in fact, the logo or visual aspects. These aspects will also be crucial when we find ourselves interacting with the user through, for example, virtual assistants, with which we will only have the tone and messages to assert our brand and create a different experience.
Branding: the key ingredient
At the same time, it is important to create a common experience for the entire brand. That is, that there is a homogeneous and coherent interaction in all touchpoints with the consumer. Nowadays, thanks to CRM we are able to accompany the customer before, during and after the purchase. Working on each of these moments, in a specific way, will help to generate a bond with the consumer and to retain them as a customer.