Digital Marketing Strategies for Prescription Drugs

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As the saying goes, “out of sight, out of mind.” Of course, this phrase can be a bit sensationalist at times, however, when it comes to selling, regardless of the product, it is very important that it is seen so that there is interest in buying it.

This logic also works when it comes to medications , especially considering the large number of them on the market. Promoting them, focusing on key points to generate desire, is a very important strategy that brings significant results. But how can this promotion be done with so many laws and rules involving the subject?

Healthcare Advertising: Indications and Contraindications
The advertising of medicines needs to be done very well and, in addition, all ANVISA regulations must be taken into account. The objective of these rules is to control the excessive use of medicines , in addition to directing this advertising to those who are actually interested.

For example, prescription or prescription drugs should kazakhstan's basic information only be advertised to healthcare professionals, and this requires extra care. But don't be alarmed, you can do some great digital marketing by following a few ideas.

How to advertise prescription drugs?
There are several digital strategies that can contribute positively to the promotion of medicines . However, it is necessary to align and establish which actions are ideal for each business.

Email marketing

It is a strategy of sending emails to a desired contact list. This way, it is possible to establish direct contact with that recipient. This action strengthens the relationship between brand and consumer, promotes content and future sales.

Since prescription medications should only be distributed to healthcare professionals, email marketing is a surefire strategy . With a specific contact base, you can target email marketing campaigns only to these professionals, without running the risk of other people accessing the content.

An additional action for this strategy is Veeva. The brand has a platform developed to offer interactions with healthcare professionals. Veeva CRM Approved Email allows direct communication, enabling the sending of restricted content in a personalized way. This way, pharmaceutical companies can talk to the contacts in their database to promote a prescribed medication . But, of course, you need to have these contacts, right? So if the database has not yet been created, it is necessary to invest in a previous step: a strategy focused on attracting users to register, such as the creation of CTAs, landing pages and pop-ups.


Landing Page

In addition to increasing brand visibility and attracting new users, landing pages are a great resource when used in conjunction with content marketing . The main objective of this action is to convert the audience into future customers. Do you know when you click on an ad or banner and are directed to a page? Then you are on a landing page !

Pharmaceutical companies can insert landing pages on official websites or blogs, for example. And since we are talking about exclusive advertising for healthcare professionals, access to this content can be limited with the use of a password or some registration that confirms the user's professional registration.

WhatsApp

One of the advantages of using WhatsApp to advertise medicines is that it allows you to reach a variety of professionals at a relatively low cost and quickly.

This feature allows you to limit the dissemination to healthcare professionals only – based on a contact database. The app allows for different formats to be shared, which is ideal for customer loyalty campaigns. Then, just use your creativity to your advantage!

Create advertising pieces for special dates and events. Share news, discounts, promotions and announcements. There are several digital marketing strategies for the app.

Rich material

Because it is more in-depth, it is content aimed at educating the public. In addition to strengthening content marketing strategies , rich material increases brand authority. E-books and infographics are some examples. The wealth of information can spark the interest of the target audience in subscribing to the blog, registering their email for other content or even downloading the material.

Now, imagine that a pharmaceutical company specializing in antibiotics is promoting a new drug . The rich material can be an ideal digital marketing strategy to share with professionals in the field.