The software is installed
Posted: Sun Jan 19, 2025 5:17 am
The temptation of simplicity
How do we deal with this complex reality? COPE followers already have their answer ready. Stop constantly rethinking content for every occasion and for every platform. Describe a certain topic only once, store that basic story centrally and then use it for every desired channel. If necessary, slightly tailored or cut off. Depending on the requirements of the medium.
The technology supports this method. There are already great applications for multichannel publishing. With one push of a button, the software produces documents from the same source file for all kinds of different applications: web, app, mobile, social media, PDF, print. What a relief compared to all the work you do when you manually adjust your content for each publication.
Mirage
There you have the first false argument. Because it is not at all true that taiwan mobile phone number list this method reduces the amount of work. First of all, you have to completely reorganize the information and communication flows in your organization. Including tasks, responsibilities and authorizations. Who delivers which content about what and who determines what, when and where is used? All that is thrown into disarray if you want to centralize all your content.
But suppose you have that at some point. the people are instructed and the processes are set up. Even then, creating each content item will cost you more time than creating a message that is already completely tailored to one medium. Because with that general item, you have to take into account all possible applications.
With tags, for example, you indicate which parts should always be published and which can be dropped in smaller versions. And you include different variations of the title for different platforms. A catchy, narrative title that you have come up with for your blog is simply less suitable for Twitter. And so you are actually doing all the work for that one content item that you would otherwise do for all variations. The centralization is a false gain.
How do we deal with this complex reality? COPE followers already have their answer ready. Stop constantly rethinking content for every occasion and for every platform. Describe a certain topic only once, store that basic story centrally and then use it for every desired channel. If necessary, slightly tailored or cut off. Depending on the requirements of the medium.
The technology supports this method. There are already great applications for multichannel publishing. With one push of a button, the software produces documents from the same source file for all kinds of different applications: web, app, mobile, social media, PDF, print. What a relief compared to all the work you do when you manually adjust your content for each publication.
Mirage
There you have the first false argument. Because it is not at all true that taiwan mobile phone number list this method reduces the amount of work. First of all, you have to completely reorganize the information and communication flows in your organization. Including tasks, responsibilities and authorizations. Who delivers which content about what and who determines what, when and where is used? All that is thrown into disarray if you want to centralize all your content.
But suppose you have that at some point. the people are instructed and the processes are set up. Even then, creating each content item will cost you more time than creating a message that is already completely tailored to one medium. Because with that general item, you have to take into account all possible applications.
With tags, for example, you indicate which parts should always be published and which can be dropped in smaller versions. And you include different variations of the title for different platforms. A catchy, narrative title that you have come up with for your blog is simply less suitable for Twitter. And so you are actually doing all the work for that one content item that you would otherwise do for all variations. The centralization is a false gain.