However, it is not just about making videos, because if they do not present quality content and a good script, they could go unnoticed and get lost in the feed. As we can see in the image, the effectiveness of a video depends 70% on the creativity of its content, how it is communicated and the ability to achieve greater engagement from users. The remaining 30% is determined by the management of the publication of the video, that is, duration, the site where it is located and the time at which it is published.
For this reason, and with a view to advertisers who make a living on its platform, Mark Zuckerberg's platform has revealed in its report a series of key points so that they can create better video campaigns.
1. Mobile adaptability: Mobile devices have a high penetration in today's society, and are the medium with the greatest browsing time in the world. Therefore, to create successful videos it is important to belgium business email database adapt them to the mobile presentation of the social network. This means that they must be created in vertical 4:5 format, or square in the case of Instagram.
2. It should be understood without sound: Of course, sound is a fundamental part when creating a video, and it can play a key role in connecting with users. But, since Facebook videos automatically play without sound, it is important to create them so that they can be understood even when they are muted.
3. Highlight the product: Since the intention of the video is to sell or generate a reaction in the public, it is of utmost importance to highlight the product or message that you want to sell or convey.
4. Keep the idea focused: Communicating a single message is crucial to the success of a video ad, as it allows you to offer a more focused vision to the viewer.