- Improve traceability . Every time you post a link on social media, make sure you add a UTM parameter that allows you to identify in Analytics from which of your social media you received this visit, and if it takes part in a special campaign that you designed specifically for social media. This is the real secret when publishing organic content, an ad or collaborations. This way we have complete visibility at any time of which actions are working best by evaluating the number of visits and conversions, among other parameters to monitor.
The real question is: are social media ads really effective for fashion list of ghana consumer email brands? The answer is yes, but only if built strategically. Remarketing is certainly very effective, because it reinforces the purchase decision and remembers which products the potential customer has already seen on the website. Many brands, including Zalando, have already been using this strategy for some time, for example.
- Collaborations and influencer marketing . More and more fashion brands are leveraging influencer marketing to expand their brand and propose special actions such as offers, giveaways or discounts. The trend is to use micro-influencers with more niche and specialized content (as in the case of footwear brands ).
- Mobile first: most social media is used via telephone, therefore, when creating a fashion website , we must give the appropriate importance to a responsive design that favors the UX of the website and boosts sales.