How and why SMS messaging is used
Posted: Sat Jan 18, 2025 6:25 am
SMS marketing can be as effective as email marketing or social media posts. The main advantage of SMS is that it is highly likely to be read and that you don’t need an internet connection to receive it. Here are three main reasons why you should start using SMS marketing to communicate with your customers.
Promotion of goods or services.
SMS can be used to effectively inform about new products or current promotions. For example, an online store can send messages about the launch of a new line of skin care cosmetics, targeting canada b2b leads customers who have previously purchased cosmetics or perfumes.
Here are examples of such SMS:
"Don't miss our birthday! We'll return 15% in bonuses on all purchases until 23.05!"
"Sign up for a preventive examination at your clinic. Find out more at sogaz.med.ru"
Notification of changes.
SMS can be used to notify customers of new addresses, changes in opening hours, temporary inconveniences, or to remind them of upcoming orders. It is an ideal way to quickly convey important information to your entire customer base.
For example, if a veterinary clinic is moving to a new address and does not accept card payments for the first month, warning customers in advance will allow them to plan their visit.
Collecting feedback.
SMS mailings can be used to request feedback after interaction with the service. This is a common practice in the banking sector, when after contacting the support service, the client receives an SMS with a link to evaluate the quality of service.
Promotion of goods or services.
SMS can be used to effectively inform about new products or current promotions. For example, an online store can send messages about the launch of a new line of skin care cosmetics, targeting canada b2b leads customers who have previously purchased cosmetics or perfumes.
Here are examples of such SMS:
"Don't miss our birthday! We'll return 15% in bonuses on all purchases until 23.05!"
"Sign up for a preventive examination at your clinic. Find out more at sogaz.med.ru"
Notification of changes.
SMS can be used to notify customers of new addresses, changes in opening hours, temporary inconveniences, or to remind them of upcoming orders. It is an ideal way to quickly convey important information to your entire customer base.
For example, if a veterinary clinic is moving to a new address and does not accept card payments for the first month, warning customers in advance will allow them to plan their visit.
Collecting feedback.
SMS mailings can be used to request feedback after interaction with the service. This is a common practice in the banking sector, when after contacting the support service, the client receives an SMS with a link to evaluate the quality of service.