Traffic especially important for council members
Posted: Sat Jan 18, 2025 5:41 am
Word usage
What is striking about the use of words? There is a difference visible in the most important substantive theme: decentralization. Aldermen use terms such as WMO, youth law and participation law more often than candidates. Candidates speak mainly about elderly (care). Common terms across all themes are youth care, entrepreneurs, education, city center and economy.
Other striking insights are that traffic is a bigger theme for (potential) council members than for aldermen. Aldermen also tweet relatively less about work and income. Incidentally, that theme is also much less dominant among candidates of local parties. Entrepreneurship and economy are popular themes among aldermen.
Claim your theme!
'Claim your theme' teaches the unwritten election law. That is to say, choose the bahamas mobile phone number list themes on which you want to profile yourself with your party and ' practice what you preach '. To what extent have parties succeeded in this? See here the theme profiles per party.
Thematic profiles-parties-GR2014-HowAboutYou
Profiling on Twitter
D66 is rightly an education party: D66 candidates tweet the most about education and related matters. SP presents itself on Twitter as the guardian of care and work. VVD is also recognizable in its emphasis on entrepreneurship and economy. GroenLinks clearly distinguishes itself by its consistent emphasis on sustainability and decentralization.
Local parties, which sometimes closely associate with the elderly parties, mainly focus on (elderly) care. The PvdA is recognizable by its emphasis on decentralization and work and income. The CDA profiles itself with an emphasis on decentralization and entrepreneurship. In short, a recognizable image. In terms of the end result for various parties, it will therefore not have been due to the clarity of the profile on Twitter.
What if the loot is in?
The increase in the council members' Twitter activity did not go unnoticed by many non-political Twitter users . In the weeks leading up to March 19, the timeline of Dutch people was filled with messages from politicians who mainly called for votes and preferably for them. But what if the votes have been counted? Then it suddenly appears that Twitter is less of a priority for council members. After March 19, the activity experiences a free fall:
Free-fall-twitter-activity-council-members-after-election-day-HowAboutYou
It seems logical to us that the number of messages temporarily increases during election time. The difference with the day after is just alarming. Especially at a time when the parties are making plans for the next four years, staying in touch with the citizen – which many candidates give as a motivation for using Twitter – is important in our eyes. It is precisely at that moment that you can make visible how political decision-making is proceeding. Unfortunately, we saw the same pattern after our analysis of the reorganization elections of Alphen aan de Rijn on November 13. A shame and a pity!
TNS Nipo, in collaboration with Raadslid.nu and co-author Aart Paardekooper, conducted research into which instruments voters use to gain impressions of local politics.
Photo intro courtesy of Fotolia.
Niels discussed his article in a broadcast of the Frankwatching Podcast with Jelle Drijver. Listen to the discussion here:
Schrijven voor social media: hoe te scoren met je teksten
Wat is de juiste tone of voice van je organisatie op Facebook, Instagram en andere social media? En hoe maak je van elke post een stop scrolling-moment? Volg de training Schrijven voor social media met expert Kim Swagemakers en leer alles over vindbare en zichtbare social content. Bekijk de training
What is striking about the use of words? There is a difference visible in the most important substantive theme: decentralization. Aldermen use terms such as WMO, youth law and participation law more often than candidates. Candidates speak mainly about elderly (care). Common terms across all themes are youth care, entrepreneurs, education, city center and economy.
Other striking insights are that traffic is a bigger theme for (potential) council members than for aldermen. Aldermen also tweet relatively less about work and income. Incidentally, that theme is also much less dominant among candidates of local parties. Entrepreneurship and economy are popular themes among aldermen.
Claim your theme!
'Claim your theme' teaches the unwritten election law. That is to say, choose the bahamas mobile phone number list themes on which you want to profile yourself with your party and ' practice what you preach '. To what extent have parties succeeded in this? See here the theme profiles per party.
Thematic profiles-parties-GR2014-HowAboutYou
Profiling on Twitter
D66 is rightly an education party: D66 candidates tweet the most about education and related matters. SP presents itself on Twitter as the guardian of care and work. VVD is also recognizable in its emphasis on entrepreneurship and economy. GroenLinks clearly distinguishes itself by its consistent emphasis on sustainability and decentralization.
Local parties, which sometimes closely associate with the elderly parties, mainly focus on (elderly) care. The PvdA is recognizable by its emphasis on decentralization and work and income. The CDA profiles itself with an emphasis on decentralization and entrepreneurship. In short, a recognizable image. In terms of the end result for various parties, it will therefore not have been due to the clarity of the profile on Twitter.
What if the loot is in?
The increase in the council members' Twitter activity did not go unnoticed by many non-political Twitter users . In the weeks leading up to March 19, the timeline of Dutch people was filled with messages from politicians who mainly called for votes and preferably for them. But what if the votes have been counted? Then it suddenly appears that Twitter is less of a priority for council members. After March 19, the activity experiences a free fall:
Free-fall-twitter-activity-council-members-after-election-day-HowAboutYou
It seems logical to us that the number of messages temporarily increases during election time. The difference with the day after is just alarming. Especially at a time when the parties are making plans for the next four years, staying in touch with the citizen – which many candidates give as a motivation for using Twitter – is important in our eyes. It is precisely at that moment that you can make visible how political decision-making is proceeding. Unfortunately, we saw the same pattern after our analysis of the reorganization elections of Alphen aan de Rijn on November 13. A shame and a pity!
TNS Nipo, in collaboration with Raadslid.nu and co-author Aart Paardekooper, conducted research into which instruments voters use to gain impressions of local politics.
Photo intro courtesy of Fotolia.
Niels discussed his article in a broadcast of the Frankwatching Podcast with Jelle Drijver. Listen to the discussion here:
Schrijven voor social media: hoe te scoren met je teksten
Wat is de juiste tone of voice van je organisatie op Facebook, Instagram en andere social media? En hoe maak je van elke post een stop scrolling-moment? Volg de training Schrijven voor social media met expert Kim Swagemakers en leer alles over vindbare en zichtbare social content. Bekijk de training