We want to exceed 8 million euros in turnover
Posted: Sat Jan 18, 2025 5:37 am
This year, in fact, Blue Banana won the award for Best eCommerce Marketing Campaign at the Ecommerce Awards, thanks to “Banana Santa” , an action carried out on Instagram that brought spectacular results, reaching more than 1.5 million comments on the post: almost 4 times the number of followers of the brand on the social network.
In any case, the results did not stop at this large number of comments. As explained in a post on LinkedIn, the brand gained 100,000 new followers, a 500%/600% increase in followers and, more importantly, 150% more sales.
For Nacho Rivera, “the Instagram campaign-contest “BANANA SANTA 2K21” was a turning point for Blue Banana. We prepared it with great enthusiasm and expectations, but we did not expect such a large algeria business email database number of positive responses. Recognizing our effort and work encourages us to continue surprising and not stop thinking of new actions to improve ourselves.”
"The award is the icing on the cake for a campaign in which we put a lot of effort. We love that the recognition of our team and the friends of the brand transcends the internal sphere and translates into an award like this. We are very grateful to Marketing4Ecommerce," concludes Fernández-Estrada.
Asked about their expectations for the peak sales season at the end of the year, both executives are optimistic. For Rivera, “ This last quarter is crucial for us, perhaps the most important of the year on an economic level. After launching our latest autumn-winter 2021 collection in October, the largest and most varied so far, we have several campaigns prepared that will not disappoint.” Fernández-Estrada adds that “ our expectations are high, we want to exceed €8M in turnover. We are also working on the offline channel because we want to open a physical store in Seville and Valencia before the end of the year. We like challenges.”
In any case, the results did not stop at this large number of comments. As explained in a post on LinkedIn, the brand gained 100,000 new followers, a 500%/600% increase in followers and, more importantly, 150% more sales.
For Nacho Rivera, “the Instagram campaign-contest “BANANA SANTA 2K21” was a turning point for Blue Banana. We prepared it with great enthusiasm and expectations, but we did not expect such a large algeria business email database number of positive responses. Recognizing our effort and work encourages us to continue surprising and not stop thinking of new actions to improve ourselves.”
"The award is the icing on the cake for a campaign in which we put a lot of effort. We love that the recognition of our team and the friends of the brand transcends the internal sphere and translates into an award like this. We are very grateful to Marketing4Ecommerce," concludes Fernández-Estrada.
Asked about their expectations for the peak sales season at the end of the year, both executives are optimistic. For Rivera, “ This last quarter is crucial for us, perhaps the most important of the year on an economic level. After launching our latest autumn-winter 2021 collection in October, the largest and most varied so far, we have several campaigns prepared that will not disappoint.” Fernández-Estrada adds that “ our expectations are high, we want to exceed €8M in turnover. We are also working on the offline channel because we want to open a physical store in Seville and Valencia before the end of the year. We like challenges.”