Main mistakes made when creating marketing emails
Posted: Sat Jan 18, 2025 5:36 am
Now that you know the most commonly used email marketing models to attract customers, check out the most popular mistakes and how to avoid them!
Not segmenting your campaigns: there are leads with different interests, at different stages of the funnel. Sending the same marketing email to everyone is a big mistake! See your customers as unique individuals, not a bunch of the same people.
Not adapting your email marketing: most people today austria phone number resource use their cell phones to do everything on the internet. Therefore, not adapting your email to the mobile version can cause you to lose the interest of part of your clientele;
Not analyzing metrics: how can you know what needs to be improved if you don’t analyze your email data? To do this, run A/B tests and always seek to improve communication with your leads by interpreting data;
Not using automation platforms: the more your lead base grows, the more tiring and counterproductive it will become to send email marketing manually. That's why having an automation platform is essential.
With quality platforms like Hubspot , RD Station and ActiveCampaign , you can automatically send emails, segment your campaigns and even have metrics and graphs ready to be analyzed in a simple and practical way.
In addition, the platforms also offer different email marketing templates, with different objectives, ready to use — and they are adaptable to both mobile and computer screens. See? A good automation platform can solve all your problems!
Want to stay informed about digital marketing, automation and performance? Subscribe to Hubify's newsletter and receive regular content in your email.
Not segmenting your campaigns: there are leads with different interests, at different stages of the funnel. Sending the same marketing email to everyone is a big mistake! See your customers as unique individuals, not a bunch of the same people.
Not adapting your email marketing: most people today austria phone number resource use their cell phones to do everything on the internet. Therefore, not adapting your email to the mobile version can cause you to lose the interest of part of your clientele;
Not analyzing metrics: how can you know what needs to be improved if you don’t analyze your email data? To do this, run A/B tests and always seek to improve communication with your leads by interpreting data;
Not using automation platforms: the more your lead base grows, the more tiring and counterproductive it will become to send email marketing manually. That's why having an automation platform is essential.
With quality platforms like Hubspot , RD Station and ActiveCampaign , you can automatically send emails, segment your campaigns and even have metrics and graphs ready to be analyzed in a simple and practical way.
In addition, the platforms also offer different email marketing templates, with different objectives, ready to use — and they are adaptable to both mobile and computer screens. See? A good automation platform can solve all your problems!
Want to stay informed about digital marketing, automation and performance? Subscribe to Hubify's newsletter and receive regular content in your email.