Pros and cons of the documentary
A possible disadvantage is that documentaries are not the cheapest form of video production. In fact, anyone who really wants to create something good and genuinely sees it as a translation of brand values and brand experience, has to invest. Moreover, transferring a brand experience does not directly convert into hard euros; it is not a sales instrument.
Own channels
However, this form of video is a strong way to convey the core values of a brand to the target group in a way that fits well. In a slightly more commercial form or very raw. In order to bring a qualitative video to the target group, we are no longer dependent on TV channels for which it is actually no longer profitable to broadcast it. Companies can broadcast the videos themselves and are no longer dependent on 'the media'.
Cover of A year with Armin van Buuren.
Credible
In the antipathy to commerce, the documentary is a very fitting and credible form bahrain mobile phone number list to tell the story of the brand, without tooting about the own brand or product. For example, KLM released a documentary about Armin van Buuren ' A Year With Armin van Buuren ', in which the importance of comfort during long days and a lot of traveling was clearly conveyed.
Show and feel
The power lies in showing and feeling the added value of a product or brand, without communicating about it directly. And that is where the difficulty lies. Not all brands can and dare to do this.
Risk of overkill
Another pitfall is that this form, in varying degrees, occurs more and more often, which reduces the impact, added value and distinctiveness, while increasing the risk of overkill.
Finally, the documentary style does not suit every brand. Anyone who tries to embrace the documentary without using its real power, has a big chance of missing the mark. There is no longer any question of conveying brand value.