Create or improve an online course using Artificial Intelligence

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So consider a retargeting campaign to follow up with people who don’t respond within that time frame . 9. No more than one newsletter a week…maybe! Setting a good sending frequency is not an easy task. However, it is a very important factor that plays a decisive role when it comes to deliverability and conversions generated by a DEM campaign . What is the right frequency to send emails ? No more than one newsletter a week : a banal sentence, but not too much. On the one hand, it’s quite logical: the reason people unsubscribe from newsletters is usually because they’ve received too many emails.


And the data confirms this. A strategy based denmark telegram data on just one weekly email sees an open rate of 49.83% and a click rate of 4.25% . Quite high percentages compared to the average. The same data, on the other hand, shows how subscribers to a newsletter or a mailing list are quite persistent. They don't care about frequent communications and even if I were to send them 10 newsletters a week , performance wouldn't drop that much, in fact openings remain close to 40% on average. So what's the best approach? It’s all about observation.


Take a look at the evolution of your mailing list. If you see that you are “burning” your list or that contacts are not interacting enough with your communication, it will be a sign that you have gone too far. 10. Optimize and personalize (Your Majesty) the subject line On the subject line, based on the statistics available, I could actually write a separate article. And I probably will. The subject line (or line) is the thin red line , inside an email inbox, that separates the success and failure of an email marketing campaign .