The content strategy is worked on in several points. First of all, you must clearly determine the areas of expertise of your company. If I work in construction, do I have the skills to talk about urban planning or rather energy value? Targeting these areas of expertise may seem simple at first glance, however it is very useful when you want to frame your strategy. Knowing your company perfectly is essential, especially to show the added value and stand out from the competition. Of course, a company wishing to broaden its areas of expertise will also have to create content accordingly.
Another important point is to clearly define your targets and qualify your audience. Each company has its own targets, but the question path remains the same. The objective is to establish a series of personas corresponding to each of these targets. The goal is to create content that is applicable to each of its targets. You don't address a communications director in the same way as you do an HR or IT manager. taiwan whatsapp data
The definition of a persona is done on several criteria:
His description: His gender, his age, his marital status, his location.
His motivations in life and his motivations for purchases.
His goals and his obstacles in life or in his professional situation.
His personality
His resources which he trusts
His favorite brands and what influences his daily life
How he places himself in his company
And especially his bio