Digital Marketing Vocabulary for Beginners

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Digital marketing has become essential to develop the activity of startups. To become a specialist in this sector, many training courses exist, such as the ESLSCA MBA . With the new tools that are constantly belize phone data emerging, a complex digital marketing vocabulary is developing , a kind of jargon that is becoming more and more English-speaking. Particularly rich, it includes more than a hundred common words. This marketing glossary lists some terms from the most basic to the most advanced. It will help you understand this specific marketing vocabulary, whether you are a novice or a beginner.


You are probably familiar with these few basic terms. It may be useful to mention them to provide some nuances that you may discover.

Bounce rate
This marketing indicator , in French, "bounce rate" corresponds to the percentage of visitors who leave the site after having accessed a given page, without any click or consultation of another page. It most often refers to the algorithm used by Google Analytics. It is calculated by dividing the number of visitors who have accessed a single page of a given site by the total number of visitors to this site. A high bounce rate means a lack of clarity for the visitor. Sites, which aim for a low bounce rate, multiply attractive and relevant content to keep you on the page.

Content curation
Literally in French "content curation", this process allows to group, around a given subject, a set of quality content from different sources. This can be blogs, articles or podcasts. The content curator selects and sorts the content on the web according to its relevance and presents it in a structured form. Curation is used by sites that wish to share and make more visible content that may interest Internet users, but also to feed a site quickly without any content production.

Affiliate Marketing
Affiliate marketing is a technique by which companies reward affiliates for generating new customer contacts, most often through promotional activities. Affiliates are companies or individuals, bloggers or content creators, who promote through blog posts or videos. The affiliate receives a commission, the value of which is stipulated by contract, each time a visitor converts their action into a lead.

Conversion funnel
The conversion funnel, or "conversion tunnel", is a key concept in digital marketing that represents a user's purchasing journey, from their first interaction to conversion and becoming a real customer. This journey is divided into 5 stages, depending on the company's objectives: