The most famous instruments are:

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Adobe Sensei is a platform that enables you to create innovative content using Adobe tools.
Aiva Technologies allows you to create original soundtracks that can be used as background music or jingles.
Among Russian neural networks, Sber's voice assistant Maestro can handle the creation of sound tracks .



How to analyze consumer behavior
GenAI is widely used for marketing research and consumer behavior analysis. It analyzes data from various sources, identifies patterns, trends, and audience preferences that can be missed by traditional research methods.

For example, L'Oréal developed TrendSpotter, a generative AI-powered spain telegram tool that analyzes millions of online interactions, predicts beauty trends, and reduces R&D time and costs.

Suitable solutions:

Qualtrics has integrated generative AI into its consumer research platform, which works with large data sets;
Remesh enables real-time conversations with large groups of consumers and gather high-quality insights;
Luminoso helps with customer feedback analysis;
Crayon monitors competitors' activities;
Quid analyzes large data sets and identifies trends, patterns and insights for marketing research.
On the topic. How to use neural networks to increase sales growth



How to use AI to invent products
Marketers use generative AI to analyze competitors, gauge consumer sentiment, and test new products. This approach facilitates product development and speeds up time to market.

For example, Mattel uses AI to develop Hot Wheels products, and Kellogg's looks for popular breakfast cereal recipes and launches advertising campaigns around creative recipes.

For larger companies, a platform like Qmarkets is a good choice . This software generates ideas and innovations.

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