In addition, it highlights that 44% of Black Friday purchases in 2022 were made via mobile . And 84% of those surveyed say they prefer to make their online purchases via smartphone , so reaching potential customers' phones is essential.
Súmate remembers that you should not only focus on getting new customers, but you should also pay attention to maintaining those who already know the brand .
In this sense, the emphasis is on making them feel unique . One way to do this is by sending personalized emails in the weeks leading up to Black Friday, with exclusive promotions to thank them for their loyalty.
Working on web positioning
The search for deals on the Internet increases in panama phone data the days leading up to Black Friday, so having good web positioning and appearing in the top positions of search results for the most relevant keywords is crucial.
Súmate points out that it is not enough to have the best products, but it is also necessary to make that information reach potential consumers. Therefore, it is essential to optimize the content of the website , especially the categories and product sheets of the online store, as well as feeding the blog with informative articles that resolve any possible doubts users may have regarding the Black Friday campaign.