If we are looking for a momentous change in people's beliefs and behaviors, the first thing we need is to create a community around which these new beliefs can be practiced, expressed and evolved. A reflection that we must apply to artificial intelligence .
It is clear that our consumption habits have changed. New technologies based on artificial intelligence have marked a turning point in the way we relate to the world.
Artificial intelligence is now emerging as one of the great drivers of the evolution of changes in consumer behavior . The community we referred to above is being created. And this is affecting the way in which marketing strategies are developed .
Here are five ways marketers can embrace AI, as reported by Ad Age .
1. Go from words to context
Artificial intelligence is intended to make our lives easier. That is why the bahrain phone number first step we must take before integrating it into our marketing strategies is to understand the context of consumers.
2. Data combination
Marketing channels are interconnected, but not all touchpoints provide us with structured data. It is vitally important to work with attribution approaches that combine both structured and unstructured data.
3. Shorter search funnels
Cognitive solutions based on artificial intelligence aim to connect users with the information they are looking for, faster and with more relevance. As these systems become more predictive, the steps to achieving the search may be reduced.
4. Training of the artificial intelligence system
The most difficult task with any good AI application is training the algorithm. This requires large amounts of data and quality content.
5. Segmentation needs to be rethought
It is necessary to think carefully about where and when we use classic audience segments versus artificial intelligence systems.