By Antonio Ramirez
LMedia agencies have become key players in ensuring the success of online marketing strategies. However, by being part of such a changing ecosystem, in which technology is a fundamental pillar, agencies and companies that do not embrace technological innovation risk being left behind in an environment where competition is fierce.
In a context where clients demand more with less, agencies must strive to offer a better service and be more efficient. Budgets are managed more carefully and advertisers seek optimal results with tighter denmark number data investments, so agencies' margins of action are reduced, which means that efficiency is crucial for the business itself and to meet client demands.
And, precisely from their perspective, it is essential that they perceive the value and improvements that technology brings to their advertising campaigns. On the other hand, agencies must ensure that the implementation of technology serves to optimize available resources, truly adding value to campaign management and the objectives of each client.