Introduce optimization tools

Share ideas, strategies, and trends in the crypto database.
Post Reply
aminaas1575
Posts: 61
Joined: Sun Dec 22, 2024 4:29 am

Introduce optimization tools

Post by aminaas1575 »

The final step is to introduce optimization tools to improve the efficiency and effectiveness of omni-channel marketing, such as big data analysis, AI, CRM and automated marketing tools.

Taking LINE OA as an example, building LINE CRM is a must-do task. LINE CRM is a type of Social CRM (social customer relationship management). Compared with general CRM systems that can only collect customer information in one direction, LINE CRM emphasizes dialogue as the center, and the data includes the two-way interaction between consumers and brands.

In addition to using LINE OA's native functions for CRM management, brands can also import tools to optimize overall marketing efficiency. For example, MAAC, the marketing platform created by LINE's only gold medal partner, Crescendo Labs , emphasizes the integration of online and offline channels. It can control data, manage members, and laos whatsapp phone number personalize marketing without switching systems. It combines the conversational platform CAAC with one-on-one communication with customers. , easily create profiles for each consumer, improve consumer experience while creating the highest business benefits at the lowest cost.

Success Case 1: Nissan Taiwan
Nissan Motor Co., Ltd., which has 400,000 active users, has actively challenged digital transformation in recent years in order to allow consumers to obtain key information and enjoy seamless services from car ordering, purchase to after-sales repair and maintenance, and has focused on LINE's With real-time interactive features, choose LINE OA as the main channel for omni-channel marketing. Since adopting Crescendo Labs' LINE marketing solution, the official account has added more than 1,000 new friends every month, and the average group message open rate is as high as 40%!

EN_success_content2_nissan
MAAC creates omni-channel marketing to accurately target the hearts of consumers!
Through the MAAC all-round marketing platform, NISSAN Taiwan has established an efficient customer management system. It uses the SurveyCake questionnaire platform to link the graphic menu, so that the "Reserve a Test Drive" questionnaire has received nearly 5,000 visits. At the same time, it uses diversion links to count customer clicks. Accumulate customer tags, connect the virtual and the physical at the same time, and perfectly realize the focus marketing.

Complete case: NISSAN integrated data to strengthen precision marketing, and the opening rate of the focus exceeded 40
Post Reply