Permission marketing or marketing at all costs?
Posted: Tue Jan 07, 2025 6:09 am
As its name suggests, “permission marketing” will be what makes the difference between professional and respectable work or a vulgar intrusion on the right to privacy. A golden rule of marketing is that we must always, without exception, carry out our communication with users, provided that they have previously given their permission.
Otherwise, will our campaign be doomed to failure simply because it was not carried out with the approval of users? Not necessarily.
There are numerous ways to get information about our brand to the consumer, however, the one that is most at risk if there is no explicit permission is Email Marketing campaigns , a simple click of the mouse and all the information about our product will go straight to the Spam folder .
We are faced with a tool with infinite possibilities as it provides us with flexibility, easy replication, interactivity, and above all and most importantly, low-cost implementation.
But everything has its pros and cons, just as it is easy and simple to paraguay phone number distribute advertising, not always desired, it is just as easy or even easier for it not to finally reach its recipients.
The reason why it would be ideal to stick to the Permission Marketing plan is that it will greatly help us to build a long-term relationship with our customers, facilitating their retention and loyalty, creating barriers to entry for our competitors and creating a better perceptive image of the brand and our company.
The concept itself is clear, there must always be prior permission, but is explicit permission granted for the simple fact of visiting a page, or for buying from a certain brand online ? The truth is that no. Explicit permission is obtained at an advertising stand or by voluntarily handing it over at a store counter, otherwise we continue to invade people's privacy, boring them to unsuspected points when we saturate their inboxes. However, we cannot ignore the effectiveness of the method.
The truth, dear friends, is that we all hate and love advertising, they are not contradictory feelings. The proof is that nobody wants advertising about restaurants until they are hungry, because the same thing happens with the rest of the products, nobody wants anything until they need it, or until they are shown it so many times that they think they need it, and that is where the advertising strategy of Digital Marketing lies .
Otherwise, will our campaign be doomed to failure simply because it was not carried out with the approval of users? Not necessarily.
There are numerous ways to get information about our brand to the consumer, however, the one that is most at risk if there is no explicit permission is Email Marketing campaigns , a simple click of the mouse and all the information about our product will go straight to the Spam folder .
We are faced with a tool with infinite possibilities as it provides us with flexibility, easy replication, interactivity, and above all and most importantly, low-cost implementation.
But everything has its pros and cons, just as it is easy and simple to paraguay phone number distribute advertising, not always desired, it is just as easy or even easier for it not to finally reach its recipients.
The reason why it would be ideal to stick to the Permission Marketing plan is that it will greatly help us to build a long-term relationship with our customers, facilitating their retention and loyalty, creating barriers to entry for our competitors and creating a better perceptive image of the brand and our company.
The concept itself is clear, there must always be prior permission, but is explicit permission granted for the simple fact of visiting a page, or for buying from a certain brand online ? The truth is that no. Explicit permission is obtained at an advertising stand or by voluntarily handing it over at a store counter, otherwise we continue to invade people's privacy, boring them to unsuspected points when we saturate their inboxes. However, we cannot ignore the effectiveness of the method.
The truth, dear friends, is that we all hate and love advertising, they are not contradictory feelings. The proof is that nobody wants advertising about restaurants until they are hungry, because the same thing happens with the rest of the products, nobody wants anything until they need it, or until they are shown it so many times that they think they need it, and that is where the advertising strategy of Digital Marketing lies .