What is Content Marketing? Definition, objectives and advantages
Posted: Tue Jan 07, 2025 5:45 am
Content Marketing is a marketing strategy aimed at generating valuable content for our clients .
This is a new concept of marketing, where the company, which has already defined the customer segment in which it wants to position itself and has gotten to know it, has identified its tastes, preferences, what activities its customers perform, etc.; defines guidelines on which that customer segment finds it attractive to receive information – training and begins to produce it.
The definition of the content to be created must be strategic, that is, it must arise from the owners or managers of the organization and once the content guidelines have been defined, they must flood all marketing tactics, both traditional and modern .
Framed within content marketing, the tactics will seek to attract our customer segment to our products, but without direct sales actions.
We must bear in mind that this new era of marketing does not exclude the previous ones, but rather includes them. That is to say, the product, the service and the experience are all parts of it, ensuring that when the client we want to attract with the generated content chooses us, we offer them everything they expect, being competitive in products, prices, location, promotions, etc.
I recommend you read: How to create unforgettable content for your clients .
Content Marketing Objective:
Create value for our current and potential customers.
Building bridges of trust in our relationships with current and potential clients.
Retain current customers and convert potential customers into real ones.
Advantages of Content Marketing:
It is possible to use non-traditional communication channels, which are nepal phone number cheaper and therefore reduce marketing costs in organizations (we spend less money).
Our relationships with our clients are based on familiarity, friendliness and trust, which extends the client's lifetime for our organization.
What is the importance of the Internet and Social Media for content marketing?
First the Internet and later Social Networks have been the main cause of the birth of content marketing, since they allow the public to filter (close, skip, scroll, etc.) traditional marketing actions more quickly, concentrating only on what they find attractive, useful and interesting .
Thus, in an attempt to capture the attention of our target audience, they have become the main channels that use this type of marketing, since it is the place where our client is and where they are formed and informed in their general life and in their consumer decisions in particular.
Here are some traditional marketing strategies for the digital age that may be useful to you.
But how do we capture the attention of our target audience in the gigantic universe of the Internet? What characteristics should the content have? Where do I place that content?
These are some of the questions you may be asking yourself right now, and I will focus on the answers to these questions in the following article so that everyone can define the steps to follow so that the content (which is surely already floating around in your head, based on your own business) becomes something tangible and reaches the right client.
This is a new concept of marketing, where the company, which has already defined the customer segment in which it wants to position itself and has gotten to know it, has identified its tastes, preferences, what activities its customers perform, etc.; defines guidelines on which that customer segment finds it attractive to receive information – training and begins to produce it.
The definition of the content to be created must be strategic, that is, it must arise from the owners or managers of the organization and once the content guidelines have been defined, they must flood all marketing tactics, both traditional and modern .
Framed within content marketing, the tactics will seek to attract our customer segment to our products, but without direct sales actions.
We must bear in mind that this new era of marketing does not exclude the previous ones, but rather includes them. That is to say, the product, the service and the experience are all parts of it, ensuring that when the client we want to attract with the generated content chooses us, we offer them everything they expect, being competitive in products, prices, location, promotions, etc.
I recommend you read: How to create unforgettable content for your clients .
Content Marketing Objective:
Create value for our current and potential customers.
Building bridges of trust in our relationships with current and potential clients.
Retain current customers and convert potential customers into real ones.
Advantages of Content Marketing:
It is possible to use non-traditional communication channels, which are nepal phone number cheaper and therefore reduce marketing costs in organizations (we spend less money).
Our relationships with our clients are based on familiarity, friendliness and trust, which extends the client's lifetime for our organization.
What is the importance of the Internet and Social Media for content marketing?
First the Internet and later Social Networks have been the main cause of the birth of content marketing, since they allow the public to filter (close, skip, scroll, etc.) traditional marketing actions more quickly, concentrating only on what they find attractive, useful and interesting .
Thus, in an attempt to capture the attention of our target audience, they have become the main channels that use this type of marketing, since it is the place where our client is and where they are formed and informed in their general life and in their consumer decisions in particular.
Here are some traditional marketing strategies for the digital age that may be useful to you.
But how do we capture the attention of our target audience in the gigantic universe of the Internet? What characteristics should the content have? Where do I place that content?
These are some of the questions you may be asking yourself right now, and I will focus on the answers to these questions in the following article so that everyone can define the steps to follow so that the content (which is surely already floating around in your head, based on your own business) becomes something tangible and reaches the right client.